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MARKETING OF MINIATURE
HEREFORDS There are three categories
of opportunity for breeders:
Commercial Carcass Market
- Pursue niche market with the restaurant
trade (work with other miniature breeds)
- The meat will be promoted as premium
quality
- A whole carcass is small enough to fit in
the family freezer
Commercial - Stud Stock
Market
A breeding up phase will occur over the next
few years to increase the number of Miniature Herefords in
Australia. There will be an immediate market for good quality stud
stock.
Exotic Market
There are only around a few thousand Miniature
Herefords in the world so they will also appeal to the collectors of
exotic animals. This exotic market will not be as large in Australia
because our population size would not support a large market. The
market will also be competing with the other miniature breeds that
are in Australia (e.g. Lowlines and Squaremeaters). Other factors
(mentioned above) are of more importance in building a strong
industry sub-sector than relying on exotic appeal. Although 'cute'
is still good! The NSW Department of
Agriculture has a good section on
beef cattle marketing. |
